Dr. FJ RSS
I want to talk about a very simple and effective tool/strategy - it’s really just about caring and showing people you care. Anyone can do it, but few do because it takes actual emotional labor, it’s emotional work to care; sometimes it hurts but showing that pain and compassion creates an incredible relationship with people. It’s a game changer. Not everyone that comes into your office will stay with you long enough to get well, but you can show you care with every single person.
Hi Rhinos, Dr. FJ with Rhino University
This video I’ll be talking about the Unique Corrective System™. This is an internal marketing strategy that no one in the profession is teaching (yet). Almost everyone is teaching “screen, screen, screen.. talk, talk, talk” or just talking about facebook ads “hey! I got this crazy special!”
That’s all fine, you know, I’ve done lots of screenings and talks in the past but THIS is more important than all of that. THIS is how you differentiate yourself from the market. If you want people to Value what you do, if you want people to follow what you do, if you want educated referrers who then tell their friends and family bringing educated referrals that are happy to go through your process and happy to pay you well for what YOU DO, then THIS IS KEY!
The number 1 reason why people don’t do it? They’re afraid.
They’re afraid of saying straight up, “this is what we do” and having a few people go somewhere else.
You have to have the courage and toughness to allow those people to go somewhere else. It’s OKAY.
Hi Rhinos, Dr. FJ Schofield bringing you your next episode of Rhino University.
We got a lot of craziness going on right now so I want to talk about Freeing up Cash in a Crisis.
Right now it's the Corona Virus, but this is applicable to any kind of adversity you face, like a recession, housing marketing crisis, or if Insurance Comp stops payment. This is applicable for many years to come.
The number one priority is to keep your business going, to turn a profit so you can take care of your family and your team.
Really consider these steps 3 steps.
We want you to thrive.
We need more successful chiropractors, and together we can change this profession for the better and forever but we need to have a lot of super successful chiropractors to do that.
Appeal To Everyone This is the most common mistake in all of marketing. Don’t get me wrong of course Chiropractic can help everyone but that doesn’t matter; by trying to appeal to everyone you appeal to no one. The reason we do this? Fear We are afraid that if we only speak to kids, pregnant women, people who want gentle, chronics, etc… then we are missing so many other people who could come to our office. We are also afraid if we only speak to this smaller group and they don’t like us then there will be no...
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