Dr. FJ Blog RSS
Hi Rhinos Dr. FJ back for Rhino University Episode #13.
Let’s talk about one of the most important things you got to do when you own your own business. Tracking your Stats!
Tracking your averages, you need to know these things. It helps you get completely out of delusion. We had a client that said their communication is great, but then I asked, then why is your commitment rate only 20%? If it’s at 20% than you need to work on your communication. Tracking your stats takes you out of the delusion because stats don’t lie.
You want to know your stats.
I want to talk about a very simple and effective tool/strategy - it’s really just about caring and showing people you care. Anyone can do it, but few do because it takes actual emotional labor, it’s emotional work to care; sometimes it hurts but showing that pain and compassion creates an incredible relationship with people. It’s a game changer. Not everyone that comes into your office will stay with you long enough to get well, but you can show you care with every single person.
Dr. FJ here with your next episode of Rhino University.
I’m really excited about this episode – we’re going to talk about Scaling your Office. How do you scale it and in turn create more freedom for yourself?
For most of the Chiropractic profession the doctor is the doctor, the owner, the operator and in order to make more you needed to see more. See more, see more, see more – but eventually you get tired, you get older and you start seeing a decline.
I don’t want that. I want my office to grow forever, for my office to perpetually grow. I also want a Self-Propelled office that I don’t have to micromanage.
That takes skills and time to develop - but the thinking we have in our profession that hasn’t changed yet is the old-school factory model
Hi Rhinos, Dr. FJ with Rhino University
This video I’ll be talking about the Unique Corrective System™. This is an internal marketing strategy that no one in the profession is teaching (yet). Almost everyone is teaching “screen, screen, screen.. talk, talk, talk” or just talking about facebook ads “hey! I got this crazy special!”
That’s all fine, you know, I’ve done lots of screenings and talks in the past but THIS is more important than all of that. THIS is how you differentiate yourself from the market. If you want people to Value what you do, if you want people to follow what you do, if you want educated referrers who then tell their friends and family bringing educated referrals that are happy to go through your process and happy to pay you well for what YOU DO, then THIS IS KEY!
The number 1 reason why people don’t do it? They’re afraid.
They’re afraid of saying straight up, “this is what we do” and having a few people go somewhere else.
You have to have the courage and toughness to allow those people to go somewhere else. It’s OKAY.
- Action Analysis
- Associate Dr
- Business Stats
- Crisis Management
- Day 1/Day 2
- Doctor Tips
- Dr. FJ
- Financial Presentation
- front office
- Hiring and Training
- Internal Marketing
- New Patients
- Patient Loyality
- Practice Growth
- Rhino University
- Scale your Practice
- social media
- staff meetings
- Steve Jobs
- Unique Corrective System
- Warren Buffett
- work/family balance