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Rhino Univeristy EP12: The Secret to a Loyal Patient Base
Hi Rhinos!
I want to talk about a very simple and effective tool/strategy - it’s really just about caring and showing people you care. Anyone can do it, but few do because it takes actual emotional labor, it’s emotional work to care; sometimes it hurts but showing that pain and compassion creates an incredible relationship with people. It’s a game changer. Not everyone that comes into your office will stay with you long enough to get well, but you can show you care with every single person.
Rhino University EP4: Financial Presentation
Rhino University EP3: Rhino R.O.F.
A really, really important part of practice is the Report of Findings.
It’s huge! 1st and 2nd visit are obviously a big deal, and once you get those new patients in the door you have to then communicate effectively so they understand what is going on and so that they actually commit to care.
Most complaints that we hear from other patients that have gone to other chiropractors is that he or she didn’t explain anything.
“I would just come in, they’d adjust me and they’d say come back and I just had no idea about what was going on”
People want a plan, they want progression, and they want an explanation. Help them understand what’s going on in your mind. They want to know and it’s your responsibility to take them through the process. Start with this blue print
The biggest mistake that’s typically made is that
Rhino University EP2: The Rhino Exam
26. How Believable are you PART 2
Following up on my last blog, the patient believing in your ability to deliver results is crucial to their compliance and commitment. Here are 5 simple ways you can improve your authority when they enter your office: Put on a clinic jacket, it is proven the most persuasive clothing for doctors. Put diplomas and certificates on the wall. Put more testimonials out in your office. Make sure your office is clean and professional. Using before and after pics and stories. You can do x-rays, scans, posture pics, and just symptoms and quality of life change before and aftercare. (Before and...
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