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13. Apple Store's success and how YOU can learn from it
Steve Jobs was a fascinating guy that did some remarkable things; I've really enjoyed studying and learning more about him
For sure, he wasn't perfect, but there is a lot you can learn from him.
When Apple designed their first brick and mortar store they made over half of it a space for 'solutions' - it wasn't full of inventory like every other store. This allowed the staff space to teach people how to use what they already had and in doing so, creating ironclad loyalty.
When you're thinking about your practice, take from that Apple store and each year
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