13. Apple Store's success and how YOU can learn from it
Steve Jobs was a fascinating guy that did some remarkable things; I've really enjoyed studying and learning more about him
For sure, he wasn't perfect, but there is a lot you can learn from him.
When Apple designed their first brick and mortar store they made over half of it a space for 'solutions' - it wasn't full of inventory like every other store. This allowed the staff space to teach people how to use what they already had and in doing so, creating ironclad loyalty.
When you're thinking about your practice, take from that Apple store and each year sit back and think about what problems your patients have and how you can help them find solutions for those problems.
Many times this will entail adding some new valuable service in your office.
And then you can charge for it or use it to increase your overall fees.
The patient is happy because someone is finally solving their problems.
You are happy because you are busy, profitable, and making a difference.
Dr. FJ Schofield