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33. Please Don’t Make These 3 Marketing Mistakes
Appeal To Everyone This is the most common mistake in all of marketing. Don’t get me wrong of course Chiropractic can help everyone but that doesn’t matter; by trying to appeal to everyone you appeal to no one. The reason we do this? Fear We are afraid that if we only speak to kids, pregnant women, people who want gentle, chronics, etc… then we are missing so many other people who could come to our office. We are also afraid if we only speak to this smaller group and they don’t like us then there will be no...
25. How believable are you?
So many times, whether or not a patient commits to your care depends primarily on how believable you are.
The patient sees the value.
They know they need to do something.
They want a better quality of life.
But, they say "Yes" or "No" based on whether they believe you are the person that can deliver the results for them.
And this is why marketing is so important.
If the patient
22. The Great Lie Consultants Tell You
Have you ever heard a consultant say that if you're good enough at your Day 1 and Day 2, you can motivate anyone to change their life or "close" them for care?
When I was young in practice, I actually believed this BS, and it's total nonsense.
Day 1 and Day 2 are only one important aspect of running a successful practice and I teach the tactics based on psychology to make your 1st and 2nd visit as effective as possible, but having a marketing strategy with tools and tactics that attract quality and interested new patients is far more important than your Day 1/ Day 2.
The key with
21. Are you willing to say "No"
The hard work, most chiropractors, are not willing to do is tell their community, “This is what I Do.”
The reason they don’t want to do this is that they are focused on the people they will lose.
The people that don’t want what they have to offer and will not come in when they know the truth.
However, by trying to
10. What an oak tree can teach you
Last week I was digging up and replanting plants. Around one of the big trees in our yard, I am assuming it’s an oak tree but have no idea if it is, there were roots everywhere.
Big ones and little ones, all spreading way out into the yard.
It dawned on me.
This is precisely how you want your marketing to be.
You leverage every available medium to tell your story to the people you want to take care of.
You should use:
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