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Day 1/Day 2, Dr. FJ, Marketing -

22. The Great Lie Consultants Tell You

22. The Great Lie Consultants Tell You

Have you ever heard a consultant say that if you're good enough at your Day 1 and Day 2, you can motivate anyone to change their life or "close" them for care?

When I was young in practice, I actually believed this BS, and it's total nonsense.

Day 1 and Day 2 are only one important aspect of running a successful practice and I teach the tactics based on psychology to make your 1st and 2nd visit as effective as possible, but having a marketing strategy with tools and tactics that attract quality and interested new patients is far more important than your Day 1/ Day 2.

The key with

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Dr. FJ, marketing -

21. Are you willing to say "No"

21. Are you willing to say "No"

The hard work, most chiropractors, are not willing to do is tell their community, “This is what I Do.”

The reason they don’t want to do this is that they are focused on the people they will lose.

The people that don’t want what they have to offer and will not come in when they know the truth.

However, by trying to

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Doctor Tips, Dr. FJ, growth, Practice Growth -

20. You want to grow, but where do you start?

20. You want to grow, but where do you start?

Continued growth requires strategy and tactical decision making.

You have to know where you want to go and then work backward to decide what is the most significant barrier to your growth.

In the beginning, it’s usually

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Dr. FJ, growth, Leadership -

19. 3 Ds for perpetual growth

19. 3 Ds for perpetual growth

There is a 3 step process to perpetually growing you office, that I have used over the years.

This process consists of 3 D's:

  1. Decision
  2. Develop
  3. Deliver

Growth always requires a decision that you will want to make based on strategy, and this will always require some courage.

You will have to be willing to make yourself uncomfortable and do something you have never done, or you have to give away responsibility of a duty, you have always done, to your team.

The next phase is

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Delegate, Dr. FJ, Leadership -

18. The Most Dangerous Thought for An Owner

18. The Most Dangerous Thought for An Owner

I was speaking at a recent seminar and explained that in the summer, my office has a screening booth at the Farmer’s Market.

It is only 4 hours long, and I pay my team to do it.

They can make more money, and I get that time with my family, so we all win.

But someone in the audience said, “You are above that?”

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