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I want to talk about Mindset in a Crisis. We’ve got the Covid-19 going on right now at the time of this video, but if you’re watching this video in a couple years and corona is long gone, this is applicable to any type of crisis – recession, housing crash, something with insurance companies. There's a few things you have to do that will effect your mindset.

Hi Rhinos, Dr. FJ Schofield bringing you your next episode of Rhino University.

We got a lot of craziness going on right now so I want to talk about Freeing up Cash in a Crisis.

Right now it's the Corona Virus, but this is applicable to any kind of adversity you face, like a recession, housing marketing crisis, or if Insurance Comp stops payment. This is applicable for many years to come.

The number one priority is to keep your business going, to turn a profit so you can take care of your family and your team.

Really consider these steps 3 steps.

We want you to thrive.

We need more successful chiropractors, and together we can change this profession for the better and forever but we need to have a lot of super successful chiropractors to do that.

  Appeal To Everyone This is the most common mistake in all of marketing. Don’t get me wrong of course Chiropractic can help everyone but that doesn’t matter; by trying to appeal to everyone you appeal to no one. The reason we do this? Fear   We are afraid that if we only speak to kids, pregnant women, people who want gentle, chronics, etc… then we are missing so many other people who could come to our office. We are also afraid if we only speak to this smaller group and they don’t like us then there will be no...

The most dangerous thing you can do right now in this crisis is be overly optimistic and assume it’s going to be done in a couple weeks. You have to plan as if this is going to go on for months and months and months. Plan for that, and if it doesn’t, GREAT, if it does, you’re ready for it.

So you need to Profit Forecast – Where are you going to be, if you continue to run like you’re running, where are you going to be in 1 month, 2 months, 3 months, 5 months…

So you need to know your numbers. We have a 6 week average excel sheet we send to our Rhinos for them to plug their numbers in. If this is your first time figuring your 6 week averages out, start with the 6 weeks just prior to this crisis starting. Compare your “normal running” 6 week average with your last few weeks in this crisis. You’ll then know, “okay, I’m operating at 50%”. Okay now let’s forecast that out in 5, 6 , 7, 8 weeks operating at 50 % (or whatever that looks like for you) and see what that looks like. Okay, now these are our costs, this is where we’re operating, are we profiting? So you got to know your numbers and you have to forecast out. Don’t be overly optimistic!

Then you want to look at your missed

These simple little fundamentals implementations work, if you do them, if you don’t do them it won’t work. A lot of people think they’re too simple, it’s amazing the difference it came make. This one was massive for me and really revealed a lot.

Awareness.
This will help you first get aware of what you're doing, your actions on a day-to-day basis.
If you're not aware of them that you can't change them.

The first thing you got to know is, there's a problem, or there's an issue.
>>You feel really busy, and you want to know how do I get less busy, right? How effective are you?  Are you getting a lot done in that business? Usually not.

Now, 9 years into my own practice and probably for the first 5 or 6 years felt so busy, working so many hours. Doing well, but now I look at what we do and it’s just amazing how I’m working so much less, doing so much less and our office is so much more successful, so much more productive, things are getting done so much faster, we’re getting more projects happening, more effectively than I could have done, you know, what we're doing now in a month, used to take a 6 months to a year to get done, and this is one of the keys to that.
What this is called an action analysis.