I hear many speakers talk about disrupting the profession.
Most are just using it as a sales and marketing ploy to appear different.
However, I think transformation is much more difficult.
It’s about finding a way to create even more value than the people before.
It’s about looking back, saying thank you for your contribution, and now I think we can grow and do even better.
It’s about encouraging, not insulting, and genuinely helping, not scamming.
Look at your office and profession and ask how we can be better?
How can we create even more value for our patients?
Then start moving in that direction.
Transforming requires innovation, not duplication, and it requires you to utilize your talents and your team’s talents in a way you have never done before.
When you disrupt, you create enemies.
When you transform, you create allies.
Transformation is scary, but it’s worth it.
Dr. FJ Schofield