Rhino University EP 15: The One Phrase for MASSIVE Impact
Hey Rhinos, Dr. FJ,
I want to talk today about the most important phrase you will ever learn!
I’ve heard people say “if you spend more than 1 minute with a patient you’re wasting their time.”
I don’t think that’s always true, I think whatever your specific technique deems appropriate, then that’s what you do. If 1 minute works, then do that. 5 minutes? Then 5 minutes. Understand that and reverse engineer it so you can create a business and fee structure that allows you to spend that time and do really well, and that’s great! That’s being a great doctor and a great business owner.
I don’t care how much time you spend. What you DO need to do is be very efficient with your language so you’re not wasting 10-15 minutes talking about the weather when you could be checking and adjusting people. Now, some visits will take longer – it could be more complicated, has more resistance, so you need to spend that time.
I’m not saying not to build a relationship with your patients – I’m all about getting to know my patient’s families, and their lives, creating rapport and building that relationship BUT I’m talking about that WHILE I’m checking them.
It took Dr. Fred 7 years of MASSIVE daily visits to get this phrase and it changed his practice.