The short answer is both.
Goals help set the direction, but are the result, so they end, which can prevent continual growth.
You hear docs all the time talking about what they did 20 years ago but are no longer doing much.
Most of us are actually good at writing goals, but "process" goals are much less understood or talked about.
"Process" is about daily execution that helps achieve the goals.
It's about daily routines, rituals, and performance.
There is no end, and if you create a process designed behind your innate talents with a team to help you out with where you are not strong.
Then you have created a system or process that will always grow, and you will never be 50-year-old and only able to talk about your high school football highlights because you will still be making highlights!
Your process should include exercise, learning, eating healthy, family time, and all aspects of fun and well-rounded life.
With "Process" the best version of yourself is right around the corner.
Dr. FJ Schofield