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Hey Rhinos, Dr. FJ. I want to talk today about the most important phrase you will ever learn. I don’t care how much time you spend with your patients. What you DO need to do is be very efficient with your language so you’re not wasting 10-15 minutes talking about the weather when you could be checking and adjusting people. Now, some visits will take longer – it could be more complicated, has more resistance, so you need to spend that time.

I’m not saying not to build a relationship with your patients – I’m all about getting to know my patient’s families, and their lives, creating rapport and building that relationship BUT I’m talking about that WHILE I’m checking them.

It took Dr. Fred 7 years of MASSIVE daily visits to get this phrase  and it changed his practice.

Hi Rhinos!

I want to talk about a very simple and effective tool/strategy - it’s really just about caring and showing people you care. Anyone can do it, but few do because it takes actual emotional labor, it’s emotional work to care; sometimes it hurts but showing that pain and compassion creates an incredible relationship with people. It’s a game changer. Not everyone that comes into your office will stay with you long enough to get well, but you can show you care with every single person.

I want to talk about Mindset in a Crisis. We’ve got the Covid-19 going on right now at the time of this video, but if you’re watching this video in a couple years and corona is long gone, this is applicable to any type of crisis – recession, housing crash, something with insurance companies. There's a few things you have to do that will effect your mindset.

Hi Rhinos, Dr. FJ Schofield bringing you your next episode of Rhino University.

We got a lot of craziness going on right now so I want to talk about Freeing up Cash in a Crisis.

Right now it's the Corona Virus, but this is applicable to any kind of adversity you face, like a recession, housing marketing crisis, or if Insurance Comp stops payment. This is applicable for many years to come.

The number one priority is to keep your business going, to turn a profit so you can take care of your family and your team.

Really consider these steps 3 steps.

We want you to thrive.

We need more successful chiropractors, and together we can change this profession for the better and forever but we need to have a lot of super successful chiropractors to do that.

The most dangerous thing you can do right now in this crisis is be overly optimistic and assume it’s going to be done in a couple weeks. You have to plan as if this is going to go on for months and months and months. Plan for that, and if it doesn’t, GREAT, if it does, you’re ready for it.

So you need to Profit Forecast – Where are you going to be, if you continue to run like you’re running, where are you going to be in 1 month, 2 months, 3 months, 5 months…

So you need to know your numbers. We have a 6 week average excel sheet we send to our Rhinos for them to plug their numbers in. If this is your first time figuring your 6 week averages out, start with the 6 weeks just prior to this crisis starting. Compare your “normal running” 6 week average with your last few weeks in this crisis. You’ll then know, “okay, I’m operating at 50%”. Okay now let’s forecast that out in 5, 6 , 7, 8 weeks operating at 50 % (or whatever that looks like for you) and see what that looks like. Okay, now these are our costs, this is where we’re operating, are we profiting? So you got to know your numbers and you have to forecast out. Don’t be overly optimistic!

Then you want to look at your missed