Copy of Who We Are
Dr. Fred Schofield came to the USA with $40 dollars in his pocket and a scholarship to play rugby at Palmer Chiropractic College, in Davenport, IA.
While at Palmer, he met his wife Susan, who at the time was a pharmacist. Susan was frustrated seeing that many of her patients weren’t getting better. Dr. Fred was the first to expose her to chiropractic & natural healing. She would go onto become an iridologist and study nutrition extensively, learning to help people with herbs & supplements.
Together, they moved to Phoenix, AZ and opened their first practice.In the beginning, they consistently struggled, making only $250 their first
month. With a 2 year old, FJ and Susan 8 months pregnant with their 2nd child, Paxton, Dr. Fred was desperate! He called a few Chiropractic consultants and they all said, stay where you’re at, location doesn’t matter.
He went to a hill that night and ran to the top and back down over and over until he finally fell over exhausted. In that moment he had an idea. He went and found an old 3 x 5 index card he had written on years before, and read what he had wrote “blue carpet, blue wall paper and an aquarium.”
Overnight, he and Susan moved their entire practice to this new location. Susan gave birth shortly after and the day after they opened in the new location with 54 new patients that week. They would go onto to see 1,500 patient visits a week in that practice, and were consistently over 1,000 patient visits a week for 7 years. Dr. Fred took care of the patients and Susan ran the front desk. To this day, they still practice out of that location 35+ years later.
After several years Chiropractors started hearing about Dr. Fred’s success in practice and they started calling the Schofield’s at home asking questions and seeking advice. Finally one Sunday night someone called and Susan told Dr. Fred, “that’s it, do a seminar tell them what they want and what they need to know, and be done with it!” They booked a room for 10 people and 60 people showed up. This is when Schofield Chiropractic Training (SCT) was born.
Dr. Fred taught the mindset necessary to win in practice and Susan was taught the CA skills for an effective front desk, through this, SCT trainings flourished.
In the early 2000’s the chiropractic landscape starting changing; there were more chiropractors and less insurance reimbursement, and the housing market crashed. During this time, Dr. FJ Schofield started his own practice with his wife Dr. Korie, in West Bend, WI, which on top of all the adversity and hurdles was a competitive town for Chiropractic. Dr. FJ hustled, using screenings, talks and networking groups to help build their practice; they were able to grow it to 200PV/week in only 14 weeks! He quickly realized that those marking strategies worked but were very time consuming and exhausting. His son Freddie was born later that year and he wanted to spend his weekends at home, not at screenings. If he could leverage modern technology, he could attract the people he wanted to serve, and could do screenings and talks when he CHOOSE IT.
Dr. FJ began obsessively studying communication, marketing and, business and leadership. He found that communication tactics in chiropractic needed upgrading,
the scaring, slimey, pushing and pressuring were unethical and needed to stop. There had to be a better way, and there was.
He learned to utilize social psychology to ethically attract and influence people; this allowed him to focus on helping people while having fun and prospering! He began to utilize organizational, time and energy management tools to keep a happy and balanced family life at home. These tools and playbooks combined with Dr. Fred’s mindset trainings, have made SCT the #1 training program in Chiropractic for ethical success. Together, Dr. Fred, Susan and Dr. FJ have trained over 10,000+ doctors, CAs and students.