Do you think your attire affects your authority and credibility with you patients? How about on the first visit?
Let me ask you a couple more questions. Do you think you would have a different response if an individual in a police or security guard uniform told you to do something compared to a civilian dressed in normal attire? Or do you think there is any purpose behind how politician dress and what color’s they wear?
Bickman conducted some classic studies, indicating a uniform or attire would have an impact on your decision making and response depending on what may be requested of you.
Next time you get ready to go to the clinic, think about this and what type of possible psychological influence you would like to use with your patients to help them achieve their health goals and you achieve your practice goals.