The Emotionally Big Why Always Wins
The Emotionally Big “Why” always Wins!
1) FEEL THE PATIENTS NEEDS.
2) MAKE IT EASY TO PARTICIPATE.
3) SPEED IS ESSENTIAL.
4) CLARITY and BREVITY ARE MANDATORY.
5) K.I.S.S.
6) ASK FOR REFERRALS.
RE-READ the above, the last 5 rules are all a by-product of the FIRST RULE
It Is SIMPLE but not easy, OTHERWISE EVERYONE WOULD BE DOING IT, RIGHT!
WITHOUT TRAINING, YOU WILL LAPSE BACK INTO YOUR self-centered VIEW POINT at least once a DAY..
SNAP OUT of it, NOW!!!
ALWAYS BE “BENEFIT FOCUSED”
The following is default content for Schofield Chiropractic Training, it will be replaced when the website is complete…
The Emotionally Big “Why” always Wins!
1) FEEL THE PATIENTS NEEDS.
2) MAKE IT EASY TO PARTICIPATE.
3) SPEED IS ESSENTIAL.
4) CLARITY and BREVITY ARE MANDATORY.
5) K.I.S.S.
6) ASK FOR REFERRALS.
RE-READ the above, the last 5 rules are all a by-product of the FIRST RULE
It Is SIMPLE but not easy, OTHERWISE EVERYONE WOULD BE DOING IT, RIGHT!
WITHOUT TRAINING, YOU WILL LAPSE BACK INTO YOUR self-centered VIEW POINT at least once a DAY..
SNAP OUT of it, NOW!!!
ALWAYS BE “BENEFIT FOCUSED”
1) FEEL the PATIENTS NEEDS
WHY is the patient in your practice?
How BIG and EMOTIONAL IS THEIR WHY?
To paraphrase VINCE LOMBARDI!
THE PATIENT IS not everything! SHE’S the ONLY THING!
SOUNDS so Simple, it is one of the HARDEST THINGS TO DO!
WHY?
Because you don’t live in their world!
1.1. STUDY the MIND-SET of your PATIENT?
YES, become one with YOUR PATIENT!
UNDERSTAND their DE-SIRES and NEEDS!
THE DEGREE of SUCCESS YOU’LL ACHIEVE WILL BE IN DIRECT PROPORTION TO THE AMOUNT OF TIME YOU PUT INTO YOUR PREPARATION!
1.2. LISTEN TO YOUR PATIENTS!
They’ll tell you more about your CHIROPRACTIC PRACTICE than you REALIZE.
IDENTIFY YOUR PATIENT’S WANTS
YOU HAVE READ THIS STATEMENT A THOUSAND TIMES OR MORE!
IDENTIFY YOUR PATIENT’S NEEDS AND SATISFY THEM.
Read the following sentence slowly. It’s Vitally important to your practice SUCCESS!
EMOTIONS Influence our decisions, then we justify them with LOGIC.
LEARN HOW TO BE PERSUASIVE!
THIS IS CRITICAL!
YOU WILL USE IT TO PRODUCE UNBELIEVABLE RESULTS.
Tolstoy
Everyone thinks of changing the world, but no one thinks of changing himself.
1.3. IDENTIFY YOUR UNIQUE FACTOR?
YOUR UNIQUE FACTOR is the single, most important asset you possess. You MUST come up with a COMPELLING UNIQUE FACTOR!
WHY should I be your patient?
What can you offer me that the Chiropractor down the street can’t?
It’s your uniqueness that sets you apart.
Because without a Unique Factor you are just another chiropractor on the corner.
You’ve been to ALL the seminars, trainings!
You have ALL the procedure manuals!
You have ALL the CODES! ALL the FORMS,
BUT to the PATIENT, PROCEDURES and CODES SPELL ONE THING,           BOREDOM!!!
YOU’RE STILL NEGATIVE, DEPRESSED AND PESSIMISTIC about your PRACTICE, NOTHING SEEMS TO WORK STAGNATION has set in !
YES, IT changes for a little while then goes back to SURVIVAL.
COULD THE CAUSE BE SOMEWHERE ELSE?
WAKE UP- NO EXCUSES!!!
TO be continued!
FOR INFORMATION ON TRAINING!
Or CALL: 800-554-3260 to register or ORDER PRODUCTS!!!
MO CHIH CHU
Dr. Fred Schofield
“THE TRAINERS TRAINER”
P.S. HOW BIG is YOUR WHY?
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